Did you know that 70% of journalists now prefer to receive press releases directly from brands or their PR representatives, bypassing traditional news wires entirely?…
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8 min read
At my agency, we constantly emphasize that PR & visibility is a resource for helping mission-driven small businesses and non-profits maximize their positive impact through…
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8 min read
The digital cacophony of 2026 is louder than ever, making it harder for brands to cut through the noise and capture attention. In this hyper-competitive…
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7 min read
Key Takeaways Always verify your media contact list annually, removing bounced emails and outdated roles, to maintain an email deliverability rate above 95%. Craft pitches…
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8 min read
In the tumultuous digital marketplace of 2026, where attention spans are microscopic and competition is cutthroat, effective brand positioning isn’t just an advantage; it’s an…
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11 min read
Key Takeaways Marketers must prioritize personalized, interactive content experiences, with 70% of consumers expecting tailored interactions by 2026, according to a recent Statista report. Investing…
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9 min read
Meet Sarah, the brilliant but beleaguered owner of “Atlanta Blooms,” a charming flower shop nestled just off Peachtree Road in Buckhead. For years, her exquisite…
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8 min read
The amount of misinformation surrounding effective communication strategy in 2026 is staggering, threatening to derail even the most well-intentioned marketing efforts. A truly impactful communication…
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9 min read
The world of digital marketing is awash with misinformation, especially concerning how to truly supercharge your efforts. Many marketers, even experienced ones, fall prey to…
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10 min read
Getting started with brand positioning can feel like trying to nail jelly to a wall – slippery, frustrating, and often leaving you with a mess.…
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10 min read
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