Understanding the true financial impact of public relations has historically been a black box for many marketers. However, with advancements in analytics and dedicated platforms,…
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8 min read
A staggering 70% of consumers prefer to learn about a company through articles and content rather than advertisements, according to HubSpot’s 2024 marketing statistics. This…
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8 min read
A staggering 75% of podcast listeners say they’ve purchased a product or service after hearing it advertised on a podcast, according to a recent Nielsen…
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7 min read
The podcast booking industry is undergoing a seismic shift, transforming how brands connect with audiences and experts share their insights. This isn’t just about finding…
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8 min read
For many business leaders, achieving meaningful executive visibility feels like a constant uphill battle. You’re brilliant, you’re innovative, and you’re driving real change, but your…
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9 min read
There’s so much misinformation swirling around effective brand positioning in marketing today, it’s enough to make even seasoned professionals second-guess themselves. Everyone claims to be…
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9 min read
For mission-driven small businesses and non-profits, mastering the art of PR & visibility is a resource for helping them maximize their positive impact through authentic…
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10 min read
The marketing world is rife with misinformation about brand storytelling, making it harder than ever for businesses to truly connect with their audience. Many believe…
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8 min read
A staggering 88% of B2B decision-makers believe thought leadership content is critical or very important when evaluating solution providers, according to a recent Edelman-LinkedIn B2B…
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6 min read
Elara Marketing, a boutique agency in Atlanta’s bustling Midtown (just off Peachtree Street NE), was staring down a crisis. Their client, a promising B2B SaaS…
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8 min read
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