Maya was at her wit’s end. Her startup, “GreenRoots Organics,” a subscription box service for sustainably sourced produce in the Atlanta metro area, was bleeding…
David Armstrong
·
When it comes to building a sustainable online presence, many marketers chase fleeting trends, but I can tell you from over a decade in this…
·
There’s so much misinformation circulating about how professionals can genuinely enhance their media visibility and marketing impact, it’s enough to make your head spin. Many…
·
The aroma of roasted coffee beans usually filled the air at “The Daily Grind,” a beloved independent coffee shop nestled in Atlanta’s vibrant Old Fourth…
·
The digital age promised direct access to audiences, yet many businesses still struggle to cut through the noise. Sarah, owner of “Bloom & Branch,” a…
·
·
10 min read
There’s a staggering amount of misinformation swirling around the concept of earned media, particularly when it comes to effective strategies for marketing professionals in 2026.…
·
·
9 min read
Imagine pouring countless hours, creative energy, and significant budget into a marketing campaign, only to see it fall flat. According to a Statista report, a…
·
·
8 min read
The Complete Guide to PR & Visibility is a resource for helping mission-driven small businesses and non-profits maximize their positive impact through authentic brand storytelling…
·
·
11 min read
In the hyper-competitive digital arena of 2026, brand exposure isn’t just a nice-to-have; it’s the bedrock of sustainable growth. Without consistent visibility, even the most…
·
·
8 min read
Getting started with brand positioning can feel like trying to nail jelly to a wall – amorphous, slippery, and frustratingly difficult to define. But I…
·
·
9 min read
Are AI engines recommending your brand?
Check your score on 5 AI engines — instantly.
