Key Takeaways Implement a diversified content strategy across owned, earned, and paid channels to achieve a 30% increase in brand mentions within six months. Prioritize…
David Armstrong
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There’s so much misinformation swirling around about how to get your message out there, especially for organizations genuinely trying to make a difference. Many mission-driven…
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Did you know that by 2028, over 80% of all internet traffic will be video? This seismic shift fundamentally redefines what constitutes valuable media opportunities…
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Did you know that 70% of consumers prefer learning about a company through articles rather than ads? This startling figure, reported by the HubSpot Blog,…
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Key Takeaways Prioritize immediate response to negative reviews within 24 hours, as 89% of consumers are more likely to use a business that replies to…
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7 min read
The marketing world of 2026 demands more than just good ideas; it requires a strategic understanding of how media opportunities are fundamentally transforming the industry.…
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8 min read
Key Takeaways Proactive online reputation management, including consistent content creation and sentiment monitoring, reduces negative search results by over 70% within six months. Implementing a…
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8 min read
There’s a staggering amount of misinformation out there about how mission-driven small businesses and non-profits can truly make their mark. The Complete Guide to PR…
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11 min read
Effective press outreach is more art than science, yet countless businesses treat it like a simple checklist. They blast out generic emails, wonder why no…
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10 min read
A staggering 92% of consumers trust recommendations from people they know over all other forms of advertising, according to a recent Nielsen report (Nielsen, 2025).…
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7 min read
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