For professionals, building strong media visibility isn’t just about getting noticed; it’s about establishing credibility and authority in a crowded digital space. But how do…
David Armstrong
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Less than 1% of non-profits effectively tell their story online, missing out on crucial support. For mission-driven small businesses and non-profits, mastering PR & visibility…
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Key Takeaways Prioritize building genuine relationships with journalists and influencers over simply pitching, as these connections are the bedrock of consistent earned media opportunities. Develop…
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A staggering 78% of consumers say they’ll continue to buy from a brand after a positive experience, but only 59% will do so after a…
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Earned media, the holy grail of organic reach and credibility, continues to be a cornerstone of effective marketing strategies in 2026. While paid channels offer…
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8 min read
There’s so much misinformation circulating about how mission-driven small businesses and non-profits can truly amplify their message. PR & visibility is a resource for helping…
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12 min read
There’s an astonishing amount of misinformation swirling around the subject of podcast booking, especially concerning its role in modern marketing strategies. Many outdated notions persist,…
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8 min read
The world of podcast booking is undergoing a seismic shift, driven by AI, data analytics, and an insatiable demand for authentic voices. Forget the old…
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8 min read
Elena, owner of “The Urban Sprout,” a beloved organic grocery store nestled in Atlanta’s Grant Park neighborhood, stared at her declining sales reports with a…
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8 min read
Did you know that 75% of journalists believe press releases are their primary source of story ideas, yet only 10% find them consistently useful? This…
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7 min read
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