Key Takeaways Always research journalist beats and publication focus meticulously using tools like Muck Rack before pitching, aiming for a 90% relevance score to avoid…
Darren Miller
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Achieving significant media visibility for professionals in 2026 isn’t just about being seen; it’s about being seen by the right people, at the right time,…
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Key Takeaways Prioritize building genuine relationships with journalists and influencers over simply pitching, as these connections are the bedrock of consistent earned media opportunities. Develop…
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A staggering 78% of consumers say they’ll continue to buy from a brand after a positive experience, but only 59% will do so after a…
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Earned media, the holy grail of organic reach and credibility, continues to be a cornerstone of effective marketing strategies in 2026. While paid channels offer…
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8 min read
The world of podcast booking is undergoing a seismic shift, driven by AI, data analytics, and an insatiable demand for authentic voices. Forget the old…
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8 min read
Mastering public relations and online visibility is a resource for helping mission-driven small businesses and non-profits maximize their positive impact through authentic brand storytelling and…
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11 min read
Key Takeaways Prioritize building genuine, long-term relationships with journalists over one-off press release blasts to achieve consistent media coverage. Craft highly personalized pitches that demonstrate…
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9 min read
In an era where consumer trust is more fragile than ever, focusing on ethical marketing and community engagement isn’t just a moral imperative; it’s a…
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8 min read
Sarah, the marketing director for “GreenLeaf Organics,” a small but mighty purveyor of sustainable home goods based out of Atlanta’s Old Fourth Ward, stared at…
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8 min read
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