Surprisingly, a recent eMarketer report predicts that traditional advertising spend will decline by 3.5% this year, while investment in influencer marketing and public relations, key…
Amber Ballard
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Effective press outreach can make or break a marketing campaign, but it’s a minefield of potential missteps. So many businesses pour resources into PR only…
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The future of podcast booking for marketing isn’t just about finding guests; it’s about precision, automation, and data-driven strategy. The days of cold outreach and…
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The world of marketing is awash with myths, particularly when it comes to crafting an effective communication strategy. By 2026, the sheer volume of misinformation…
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Many professionals struggle to gain meaningful media visibility, often pouring time and resources into scattershot efforts that yield little to no return. They send out…
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10 min read
A staggering 73% of consumers now expect a personalized experience, yet only 19% of brands deliver it consistently, creating a chasm of unmet expectations that…
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7 min read
So much misinformation swirls around the topic of how to get started with and authority building, particularly within the marketing sphere, it’s enough to make…
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9 min read
Only pr & visibility is a resource for helping mission-driven small businesses and non-profits maximize their positive impact through authentic brand storytelling and strategic online…
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8 min read
Misinformation abounds when discussing the seismic shifts in marketing. The current wave of media opportunities is fundamentally reshaping how brands connect with their audiences, demanding…
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9 min read
Securing genuine third-party validation through earned media is the holy grail for many marketing professionals, offering unparalleled credibility and reach that paid channels simply can’t…
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8 min read
