Sarah, the energetic founder of “Atlanta Artisanal Eats,” a startup specializing in gourmet, locally sourced meal kits delivered across Fulton County, stared blankly at her…
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9 min read
A staggering 88% of consumers in 2026 stated they would pay more for products from companies committed to positive social and environmental impact, according to…
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7 min read
There’s a staggering amount of misinformation swirling around press outreach and its true impact on marketing. Many marketers, even seasoned professionals, operate under outdated assumptions…
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10 min read
The future of marketing isn’t just about clicks and conversions; it’s about building genuine trust and lasting relationships with your audience by focusing on ethical…
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10 min read
Key Takeaways Implement a diversified content strategy across owned, earned, and paid channels to achieve at least a 30% increase in brand mentions within six…
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9 min read
There’s so much misinformation circulating about how professionals achieve genuine media visibility, it’s a wonder anyone cuts through the noise. Getting your message heard in…
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9 min read
As a seasoned marketing professional, I’ve seen countless mission-driven small businesses and non-profits struggle to articulate their incredible work. They have powerful stories, but often…
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10 min read
Key Takeaways Always conduct thorough media research using tools like Muck Rack to avoid pitching irrelevant journalists, which wastes resources and damages future relationships. Personalize…
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9 min read
Achieving significant executive visibility isn’t just about showing up; it’s about strategic, sustained impact that directly influences your company’s bottom line. Many leaders still approach…
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9 min read
Only 12% of consumers believe that brands are telling the truth, according to a recent Statista report. This staggering lack of trust highlights why PR…
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7 min read
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