Key Takeaways Prioritize building genuine relationships with journalists and influential content creators over mass outreach for a 30% higher placement rate. Focus on creating data-rich,…
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9 min read
Many businesses, especially startups and SMEs, flounder in crowded markets, struggling to articulate what makes them different. They invest heavily in marketing campaigns, only to…
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9 min read
A staggering 75% of consumers now trust earned media over paid advertising, according to a recent Nielsen report on global consumer trust. This isn’t just…
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8 min read
There’s so much misinformation swirling around earned media strategies you’d think the entire marketing industry was playing a game of telephone. Everyone talks about “going…
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9 min read
There’s a staggering amount of misinformation out there about effective marketing strategies, particularly when it comes to focusing on ethical marketing and community engagement. Many…
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8 min read
The marketing world is rife with misconceptions, especially when it comes to fundamental concepts like brand positioning. Many businesses flounder not because their product is…
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9 min read
The silence from journalists can be deafening for any business, but for Atlanta-based startup, GreenRoots Urban Farms, it was a death knell. Despite an innovative…
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10 min read
There’s a staggering amount of misinformation swirling around the true impact of ethical marketing and community engagement, leading many businesses astray. Many assume these aren’t…
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9 min read
The sheer volume of misinformation surrounding effective marketing strategies today is staggering, making it harder than ever for businesses to cut through the noise. But…
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8 min read
A staggering 74% of buyers say they are more likely to engage with a sales professional if they have a strong personal brand, according to…
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6 min read
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