Misinformation about earned media abounds, creating a chaotic landscape for professionals trying to distinguish genuine influence from fleeting trends. Many marketing experts, myself included, have…
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8 min read
There’s a staggering amount of misinformation circulating about how brands build trust and loyalty today, particularly when focusing on ethical marketing and community engagement. Many…
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9 min read
There’s a staggering amount of misinformation out there about how businesses build genuine connections, particularly when focusing on ethical marketing and community engagement. Many companies…
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9 min read
In the cacophony of modern marketing, genuine connection and credibility cut through the noise. Earned media, the organic exposure your brand receives through editorial mentions,…
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10 min read
The marketing world is undergoing a profound transformation, moving beyond mere transactions to foster genuine connections. We are seeing a significant shift in focus toward…
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9 min read
Only 34% of consumers globally believe brands are honest and transparent today. That startling figure, reported by the Edelman Trust Barometer in 2026, underscores a…
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7 min read
Key Takeaways Prioritize building genuine, long-term relationships with journalists over one-off transactional pitches, as 75% of journalists prefer personalized outreach according to a 2025 Muck…
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8 min read
Key Takeaways Proactive reputation management can prevent up to 80% of negative sentiment from becoming public crises, according to a recent crisis communications study. Implementing…
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8 min read
A staggering 88% of consumers now say they will pay more for products from companies committed to positive social and environmental impact, according to a…
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6 min read
The marketing world is rife with misconceptions, especially when it comes to focusing on ethical marketing and community engagement. Many believe these concepts are mere…
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9 min read
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