A staggering 81% of consumers are concerned about how companies use their personal data, according to a recent Statista report. This isn’t just a fleeting…
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7 min read
There is so much misinformation swirling around effective media relations that it can feel impossible to separate fact from fiction. Many marketing professionals operate under…
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8 min read
Public speaking isn’t just about delivering information; it’s about igniting action and fostering connection. For leaders, mastering the art of public speaking means transforming passive…
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7 min read
There’s a staggering amount of misinformation circulating about collaborative PR, leading many businesses to shy away from what could be their most powerful marketing accelerant.…
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3 min read
Only 12% of executives feel fully prepared to handle a crisis communication scenario, according to a recent survey by the Institute for Public Relations (IPR).…
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7 min read
Only 17% of journalists say that more than a quarter of the pitches they receive are relevant to their beats, according to a recent Muck…
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8 min read
Key Takeaways Prioritize building genuine, reciprocal relationships with journalists over one-off pitches to achieve sustainable media coverage. Develop a comprehensive media list by segmenting journalists…
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10 min read
Non-profit organizations face a unique challenge: building and maintaining public trust in a skeptical world, often with limited resources. This is where non-profit executive branding…
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10 min read
Many businesses today grapple with a significant challenge: how to build genuine customer loyalty and stand out in a crowded digital marketplace without resorting to…
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9 min read
The spotlight can be a harsh, unforgiving place, especially when your company’s reputation or your career hangs in the balance. Mastering media interviews for executive…
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8 min read
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