Key Takeaways Implement a robust PR measurement framework by integrating data from earned media, website analytics, and CRM systems to connect PR efforts directly to…
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9 min read
Many businesses still fixate on page views as their primary measure of website success, a relic from an internet era long past. They pore over…
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9 min read
The amount of misinformation surrounding brand monitoring is truly staggering. Many businesses, even those with significant marketing budgets, operate under outdated assumptions that can severely…
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7 min read
The world of public relations is rife with misinformation, especially when it comes to measuring impact. Many PR professionals operate under outdated assumptions, failing to…
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10 min read
Key Takeaways Only 14% of PR professionals can definitively link earned media to sales, highlighting a critical gap in impact measurement. Focus on conversion metrics…
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9 min read
Key Takeaways Set up clear, quantifiable key performance indicators (KPIs) for social impact within your Google Analytics 4 (GA4) property, focusing on event-based tracking. Configure…
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10 min read
Key Takeaways Implement Google Analytics 4 (GA4) with enhanced conversions to track specific non-profit actions like donations and volunteer sign-ups from social media. Utilize Meta…
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10 min read
Many marketing teams today wrestle with a fundamental disconnect: they possess mountains of data, yet struggle to translate those numbers into compelling narratives that resonate…
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9 min read
Many PR professionals still struggle to connect their efforts directly to the bottom line, often relying on vanity metrics that impress no one in the…
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11 min read
Key Takeaways Implement a robust tracking plan using UTM parameters for every campaign element to ensure accurate data attribution. Focus on establishing clear, measurable KPIs…
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9 min read
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