Why and Authority Building. Matters More Than Ever In 2026, simply having a product or service isn’t enough. Consumers are bombarded with choices, and they’re…
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5 min read
Effective press outreach is vital for any successful marketing strategy. But sending out a poorly crafted pitch is worse than sending nothing at all. Are…
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7 min read
Did you know that only 18% of marketers believe their thought leadership marketing efforts are actually producing tangible business results? That’s a pretty bleak number.…
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7 min read
There’s a ton of misinformation floating around about earned media, even among seasoned marketing professionals. Are you ready to separate fact from fiction and get…
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5 min read
Misinformation surrounding thought leadership and its impact on marketing is rampant in 2026. Many believe it’s just about having a big social media following, but…
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7 min read
A well-defined communication strategy is the backbone of any successful marketing endeavor. Without a clear plan, your marketing efforts are likely to be scattered, inconsistent,…
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7 min read
Did you know that 70% of consumers feel more connected to brands whose executives are active on social media? In 2026, executive visibility is no…
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6 min read
For Sarah, owner of “Sweet Stack Creamery” in Decatur, 2025 was brutal. Despite serving up the best artisanal ice cream near the DeKalb County Courthouse,…
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7 min read
Did you know that nearly 60% of marketing campaigns fail to achieve their objectives? A successful launch is only half the battle; effective campaign amplification…
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7 min read
Did you know that 77% of consumers feel a stronger connection to brands that share their values? That’s not just about slapping a slogan on…
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6 min read