In the realm of marketing, earned media stands out as a powerful, cost-effective strategy. It relies on genuine endorsements and mentions rather than paid advertising.…
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7 min read
Did you know that 73% of consumers are willing to pay more for products from brands they trust? That’s right. And in 2026, trust hinges…
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6 min read
Podcast booking is rapidly becoming a core component of effective marketing strategies for businesses of all sizes. Forget cold emailing and hoping for the best;…
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8 min read
In the crowded digital space of 2026, achieving strong media visibility is no longer a luxury, but a necessity for effective marketing. Businesses that fail…
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8 min read
Misinformation about communication strategy in marketing is rampant, leading many businesses down ineffective paths. Are you ready to ditch the myths and build a strategy…
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6 min read
Sarah, owner of “Sarah’s Scrumptious Sweets” in downtown Decatur, was devastated. A scathing, and frankly untrue, review had appeared on a popular local review site,…
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7 min read
Remember the days of cold-calling influencers and begging for a retweet? For many businesses, that’s been replaced by something far more effective: podcast booking. But…
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6 min read
The world of press outreach is rife with misconceptions that can derail even the most promising marketing campaigns. Are you ready to ditch the outdated…
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6 min read
Did you know that 63% of consumers trust recommendations from influencers more than brands? That’s a huge opportunity for mission-driven small businesses and non-profits, but…
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6 min read
For mission-driven small businesses and non-profits, pr & visibility is a resource for helping you amplify your voice and connect with your target audience. Authentic…
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9 min read
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