Amber Ballard

Head of Strategic Growth

Certified Marketing Professional (CMP)

12+ years experience

Amber Ballard is a highly accomplished Marketing Strategist with a proven track record of success in developing and executing innovative marketing campaigns. With over 12 years of experience navigating the ever-evolving landscape of the marketing industry, Amber has consistently delivered exceptional results for a diverse portfolio of clients, ranging from established Fortune 500 corporations to dynamic startups. Her expertise spans a wide range of marketing disciplines, including digital marketing, content strategy, social media management, and brand development. Currently serving as the Head of Strategic Growth at Nova Marketing Solutions, Amber leads a talented team dedicated to crafting and implementing data-driven strategies that drive sustainable growth. Before joining Nova, Amber spent several years at Global Reach Advertising, where she played a pivotal role in developing integrated marketing solutions for prominent brands. She is a sought-after speaker and writer on marketing trends and best practices, and is passionate about empowering businesses to achieve their marketing goals. Amber holds a Master's degree in Marketing from the University of Southern California and actively contributes to the marketing community through mentorship programs and industry events.

Articles by Amber Ballard

Content Strategy

Stop Irrelevant Press Outreach in 2026!

Avoiding Irrelevant Pitches in Press Outreach Crafting a successful press outreach strategy is a cornerstone of effective marketing. However, even the most well-intentioned campaigns can…

Amber Ballard · · 8 min read