Only 13% of PR professionals believe their organizations are very effective at measuring the ROI of their media relations efforts, according to a recent Cision…
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8 min read
For mission-driven small businesses and non-profits, mastering their message and reaching the right audience is everything. This is where a robust PR & visibility strategy…
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9 min read
Your online reputation isn’t just a vanity metric; it’s the bedrock of your brand’s trust and ultimately, your revenue. In 2026, where every customer review,…
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9 min read
For mission-driven small businesses and non-profits, mastering their message is everything. A beginner’s guide to PR & visibility is a resource for helping mission-driven small…
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8 min read
The Complete Guide to Thought Leadership in 2026: A Campaign Teardown In 2026, establishing genuine thought leadership isn’t just about publishing content; it’s about strategically…
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8 min read
Navigating the complex world of media relations can be daunting, and even experienced professionals can stumble. Avoiding common press outreach mistakes is paramount for any…
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8 min read
A staggering 80% of consumers are more likely to purchase from a brand that offers a personalized experience, according to a recent eMarketer report. This…
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7 min read
Sarah, founder of “Urban Bloom,” a boutique floral design studio nestled in Atlanta’s vibrant Old Fourth Ward, stared at her dwindling ad budget. Each click…
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8 min read
The marketing world is rife with misconceptions, particularly concerning the foundational concept of brand positioning. Many businesses, even well-established ones, operate under outdated assumptions that…
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8 min read
Key Takeaways Successfully pitching journalists requires tailoring your story to their specific beats and understanding their publication’s audience, a strategy that consistently yields higher placement…
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9 min read
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