The marketing world constantly buzzes with new strategies, yet a shocking 70% of B2B content goes unused by sales teams, according to a recent SiriusDecisions…
·
·
8 min read
Only 13% of consumers trust traditional advertising, a stark reality in our hyper-connected world. This figure underscores a critical truth for professionals: earned media isn’t…
·
·
8 min read
Effective press outreach is more than just sending emails; it’s about building genuine relationships and delivering compelling narratives that resonate with journalists and their audiences.…
·
·
8 min read
When managing your business’s online reputation, a single misstep can cascade into significant brand damage, impacting everything from customer trust to your bottom line. Avoiding…
·
·
12 min read
Sarah, the marketing director for “Bloom & Branch,” a boutique organic skincare brand based in Atlanta, Georgia, stared at the dwindling engagement metrics on their…
·
·
8 min read
Effective campaign amplification is the bedrock of modern marketing success, yet many businesses, from budding startups to established enterprises, stumble into easily avoidable pitfalls. These…
·
·
9 min read
There’s an astonishing amount of misinformation circulating about how to effectively achieve earned media, and it often leads businesses down expensive, dead-end paths. True earned…
·
·
8 min read
Misinformation about effective community engagement through public relations runs rampant, often leading businesses astray. Many believe PR is just about media mentions or crisis control,…
·
·
9 min read
Sarah, a passionate but perpetually overwhelmed marketing director at “Hope for Tomorrow,” a non-profit dedicated to youth mentorship in Atlanta’s West End, stared at her…
·
·
8 min read
Did you know that despite billions spent on digital marketing, the average website conversion rate still hovers around 2.35%? That’s right, for every hundred visitors,…
·
·
6 min read
Are AI engines recommending your brand?
Check your score on 5 AI engines — instantly.